Huda Takes Back Full Ownership Of Her Company!
- SBB Team
- Jun 1, 2025
- 1 min read
Updated: Jun 3, 2025
Huda Kattan is reclaiming her power — and with it, full control of her beauty empire.
In a move that’s both strategic and deeply personal, the founder and face of Huda Beauty has officially bought back 100% ownership of her brand, ending an eight-year partnership with private equity firm TSG Consumer Partners.
Back in 2017, TSG acquired a minority stake in Huda Beauty, helping to scale the business globally. But now, in 2025, Huda has taken the reins back entirely — making Huda Beauty one of the few globally recognized, founder-fully-owned beauty brands in the world.
Kattan, an Iraqi-American beauty influencer credited with driving the mid-aughts trend towards bold makeup looks, founded the Sephora and Boots-stocked prestige cosmetics brand in 2013 with a $6,000 loan. In 2017, she sold a minority stake in the business to TSG at a $1.2 billion valuation. (source: Business of Fashion)
“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Kattan in a statement.
Watch her full interview on the BBC, and discover her full story.
We fully salute her drive, determination and bold move!
Discover Huda Kattan on https://www.instagram.com/huda/
Congratulations on reclaiming full ownership — that’s a powerful achievement! Your journey really shows the importance of strategy and resilience in business. When scaling or restructuring, expert advice like a tax consultant in Karachi can be invaluable for smart financial planning and long-term success.
This is such an inspiring story and a powerful reminder of the importance of ownership and control when building a brand. Huda taking back full ownership shows real confidence in her vision and long-term goals, which is motivating for anyone in business or personal growth. It also highlights how success looks different for everyone — whether you’re scaling a global brand or just taking a moment for yourself while searching for mexican food near me in Swansea, it’s all about making choices that align with what you truly want. A great example of backing yourself and staying true to your values.