Huda Takes Back Full Ownership Of Her Company!

Photo: @huda IG

Huda Kattan is reclaiming her power — and with it, full control of her beauty empire.

In a move that’s both strategic and deeply personal, the founder and face of Huda Beauty has officially bought back 100% ownership of her brand, ending an eight-year partnership with private equity firm TSG Consumer Partners.

Back in 2017, TSG acquired a minority stake in Huda Beauty, helping to scale the business globally. But now, in 2025, Huda has taken the reins back entirely — making Huda Beauty one of the few globally recognized, founder-fully-owned beauty brands in the world.

Kattan, an Iraqi-American beauty influencer credited with driving the mid-aughts trend towards bold makeup looks, founded the Sephora and Boots-stocked prestige cosmetics brand in 2013 with a $6,000 loan. In 2017, she sold a minority stake in the business to TSG at a $1.2 billion valuation. (source: Business of Fashion)

“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Kattan in a statement.

Watch her full interview on the BBC, and discover her full story.

We fully salute her drive, determination and bold move!

Discover Huda Kattan on https://www.instagram.com/huda/