The SBB team takes to Pure London SS19

The year of the floral prints, bohemian silhouettes and more floral prints!

Pure London is well positioned as one of the UK’s leading trade show, bringing together hundreds of designers from across the globe, twice a year. The SheBuildsBrands team took to this year’s July show to check out what Pure had in store!


The highlight of the event, without a shadow of a doubt, was the concoction of talks, Q&A sessions, panel discussion and mini-masterclasses. Sharing their pearls of fashion wisdom was fashion celeb and BBC Radio host Maya Jama and fashion commentators Antonia O’Brien and Caryn Franklin. On the agenda were interesting discussions on everything from sustainability, ethical production, diversity and right through to setting up your online store and upcoming season trends.


No doubt SS19 was coloured by what seemed like infinite floral prints, bohemian chic and even more floral! Out with the pastels of SS18 and in with yellows, mustards and lemons; butterflies, lilies and feminine silhouettes!


Pure, Pure Origin, Pure Man, the trade show brought together an interesting mix of fashion thinking people, all of whom were surely enriched in some which way.

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