Stay In Your Lane
Have you heard the saying; 'don't worry about their name, worry about your own!'...well we at SheBuildsBrands live by that motto.
With the growth of social media it is so very easy to get caught up worrying about what others are doing with their brands, and whilst we agree that it is important to be aware of your competition, its even more important to be aware of what you are doing. So here are a few tips for those of you who are spending far too much time monitoring the competition when really you just need to be staying in your lane!
1. Focus - every day have three things that's on your focus list. These are the three things that need to get done irrespective of how much you have on the list. By having these key elements as the top priority for your brand it keeps you busy and stops you from being idol.
2. Stay On Your Page - your time on social media should be 'talking to' and 'listening to' your potential customers. So limit the time spent on other peoples pages or scoping out the competition. If you must see what's happening in the market, limit it to just a few hours a month, the rest of the time focus on developing the best brand for your customers, stay dedicated to keeping them satisfied and remain diligent on keeping your page the number one choice.
3. Become a Master - they say it takes 10,000 hours of practicing something to become a master at it. For your brand to be the best remain focused on mastering your craft....not crafts. In today's saturated world you really want to be known as an expert at one particular thing as opposed to being a generalist at many things. By mastering your talents you can command more money and by staying in your lane you can deliver a much more concise message about your brand offering.
So stay focused on your craft, your talents, your gifts and your solutions to the business problems in your market place. The competition will always be there...so stop focusing on them and get on with being the best you can be.
Good luck with building your brand!