Rolls Royce Motor Cars London

 

Brief: Produce the Rolls Royce Motor Cars London LFW Party

 

Deliverables: In 2016 Kubi Springer pitched and secured a strategic partnership between Rolls Royce Motor Cars London and Turkish Fashion House Barrus. The partnership comprised of an official London Fashion Week Party held at Rolls Royce's Mayfair Dealership in London. Kubi's duties included;

Overseeing the partnership relationship to ensure all stakeholders gained mutual benefit and ROI from the partnership. Managing the event logistics alongside Rolls Royce events and marketing teams. Managing the press engagement ran by HPR. Delivering creative concepts for the brand experience and overseeing the creative teams (including the recruitment of Creative Directors Rebekah Roy and Oliver Morris) to deliver on the 'live photoshoot' experience.

 

Results: 250 attendees including celebrities Kimberley Garner, James Ashley and Model Charlotte de Carle.

Feature in British and Turkish Vogue and new business for Rolls Royce Motor Cars London.

 

Capabilities Used: Creative Content Development, Events Management & Events Marketing

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