Manchester United Footballer, Rio Ferdinand
Brief: Assist the Development of Rio Ferdinand's TV Show, Broadcast on ITV (UK)
Deliverables: In 2006 Kubi Springer worked alongside Manchester United Footballer Rio Ferdinand and his commercial agent on 'Rio's World Cup Wind Up's’ broadcast on ITV. Featuring the 2006 starting line-up of the England football team including David Beckham, Wayne Rooney and Ashley Cole, Kubi was responsible for overseeing the partnership deals and project coordination for the show. This included pitching, securing and managing the execution of partnerships; responding to evolving briefs and aligning key marketing activities with partnership initiatives. Communicating project developments, updating all parties and securing buy-in from all necessary stake-holders.
Results: prime-time TV coverage before the FIFA 2006 World Cup and partnerships with Tiret Watches and Blackberry.
Capabilities Use: Creative Content Development, Brand Partnerships & Campaign Management
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