What is it?
 
This Mastermind Group is designed for those who are new to branding and seeking the formulas to building a personal brand.
 
Who is it for?
 
It is designed for executive, freelancers and solo entrepreneurs who are new to branding and the concepts of brand building. If you are working for an organising and wanting to build your brand for your career, or you are a freelancer wanting to build your portfolio business or you are an artist seeking to build your personal brand in the creative sector, this is for you.
 
What are the learning outcomes:
 
You will learn: 
 
What is a brand and benefits of branding
Brand value: valuing the intangible 
Brand focus: brand architecture / brand archetypes
Brand strategy: key branding criteria
Brand design: the value of design / brand audit / creative brief
Brand identity: the essential elements of identification
Brand delivery: brand launch or brand promotions
Brand networking: the power of relationship marketing and CRM
 
This course starts in September 2021.