What is it?
 
This Mastermind Group is designed for those wanting to be consultants, coaches or running a service based business. 
Whether you are developing a personal brand or business brand, this group is designed for those who need the information on how to build a brand that impacts others. 
 
Who is it for?
 
It is designed for solo entrepreneurs and micro businesses seeking to launch or enhance their consultancy, coaching or service-based business. This includes, but is not limited to; professional service consultants such as Financial Advisors, Event Consultants and Lawyers, as well as coaches such as Life Coaches, Career Coaches and Fitness Coaches, plus service-based business such as Salons, Wellness Centres, Caters and Rental Property Management.
 
What are the learning outcomes:
 
You will learn:
CCS business structures in this 'new normal'
Fundamentals to building a CCS brand
Brand culture: the ideas, customs, and social behaviour of the branded organisation
Brand experience: brand touchpoints / brand touchpoint mapping / social media
Brand marketing; traditional and digital marketing that drives sales
Brand standards: brand guardian / brand book / brand guidelines
Employer branding: the benefits of a strong employer brand / brand champion / brand ambassador
Brand protection: intellectual property / new revenue streams
Legal and financial frameworks for CCS businesses
 
*Consulting, Coaching and Service Business
 
This course starts in August 2021.