From autos to healthcare the
newest emerging market...is female
SheBuildsBrands is the authoritative voice for female branding.
With 25 years brand marketing experience under the direction of award winning brand specialist Kubi Springer, we help companies to connect with female consumers,
assist firms to empower female leaders and support female founders to build brands worldwide.
We help brands connect with the world's fastest growing emerging market...women.
that 22% of women shop online at least once a day, 92% pass along information about deals and 58% would toss a TV if they had to get rid of one digital device.
that women buy more than half of the new cars in the U.S and influence up to 80% of all car purchases.
Chinese women’s contribution to global luxury spending sits at an estimated $700 billion. Female consumers in China alone have a large stake in most industries. Women account for more than 40% of luxury car purchases in the Chinese car market and are changing the conversation around gender roles and high-end purchasing decisions.
Chinese consumers account for 30% of global luxury spending, and 70% of this growth has been led by China’s affluent middle class, millennials and female consumers.
Euromonitor International forecasts that Brazil will become the world’s fifth largest consumer market in 2023, with total consumer expenditure reaching US $2.7 trillion in 2030.
Economic empowerment and financial independence among Brazilian women has been a key driver of growth within the apparel business. Value sales of women’s clothing in Brazil amounted to US$1.4 billion in 2013.
Annual fashion sales in the Middle East’s Gulf Cooperation Council (GCC) markets amount to $50 billion (McKinsey & Co).
According to Saudi women, the customer service they get in stores plays a big part for them as it is all part of the “luxury experience.” Not only was there a focus on the journey from researching to purchasing in a luxury store, Saudi women also voiced that they wanted to see more “local advertising” in Arabic, with use of models that also look Middle Eastern. (Arab New)
A study conducted by L’Oreal estimated the overall value of the Sub-Saharan cosmetics sector to be Euros €6.9billion. Within this, South Africa was found to be the largest marketplace, accounting for €3billion of total revenues, followed by Nigeria with €2.5billion.
One of the biggest demands on retail in Africa is the need for connectivity – and the luxury retail sector is no exception. Consumer spending is projected to exceed $1 trillion annually (McKinsey’s Global Institute)
We relish in the fact that women are responsible for:
of New Homes
of Vacation Decisions
of New Cars Bought
Bank Accounts Opened
of Food Purchases
Yet 86.5% of all senior marketing positions are held by men.
That's where we come in.