L’Oreal Hair sponsored herRUNWAY - it was a delight to have the L’Oreal Professional hair team sponsor herRUNWAY. Here are just some of the backstage shots. If you would like to see all of the back stage shots click here.
Last week we were on BBC Radio 5 Live talking about fashion, celebrities and the declaim of the high street. Our take was very simple; brands need to create Brand Experiences in retail stores. They need authentic celebrity partnerships and they need a much more integrated approach across both e-tail and retail brand marketing activities .