Great brands are great story tellers

The ability to create and communicate your brand story is critical for any company wanting to thrive in today's competitive market. One organisation that has mastered this is fashion retailer Burberry, with 498 stores (2016) and valued at £2.5 billion (2015), this powerhouse understands the key components needed to make and sustain a brand using the influence of storytelling. As outlined by former Burberry CEO, Angela Ahrendts, creating an emotional connection with your audience is the essence of great brand behaviour "We put emotion before the hard product" say Angela in Burberry's iconic Brand Story Video. So what can companies and individuals learn from Burberry? How can global SME's mast

Why unsubscribes are great

You know that sinking feeling you get when you realise someone has unsubscribed from your mailing list, or unfollowed you on social media? I’m here to tell you that things might not actually be as bad as they seem. In fact, I want to share that unsubscribers are actually great for your business! 1. Stop trying to prevent unsubscribes! But before we get to that, firstly stop trying to prevent people from unsubscribing. Business is all about finding your ideal client. There are definitely more than enough in the world to go around every business, so what you need to focus on is narrowing down and finding the people who love you and your offering most. You shouldn’t have to try too hard in orde

Why do you need a value proposition?

Value Proposition and why it is crucial to have if you want business growth: In the business landscape of today the need for a clear value proposition has risen from important to that of a crucial for your business growth and sales strategy. So what exactly is a value proposition? The concept of a value proposition is simple; it is the value you are offering to a defined stakeholder group. The VALUE you offer; not the product or services you provide. Put simply, when you buy a drill, do you buy a drill? Or do you buy a hole in the wall? There are always exceptions to the rule, but the majority will agree, it’s the hole in the wall that you buy. In this instance, the hole in the wall is the v

© 2020 She Builds Brands Worldwide Ltd