What can we learn from 'Brand Liam'

Liam Gallagher, former front man of UK rock ‘n’ roll band Oasis, released his debut solo album this month. The week the album launched it was outselling all the top UK 20 combined and became the fastest selling album of 2017 behind Ed Sheeran. Vinyl sales are on the up again in the music business and Gallagher had the largest one-week vinyl album sales in more than 20 years. What really caught my eye with this album was the make-up of sales. 91% of his sales were physical purchases and paid for digital downloads, streaming accounted for the remaining 9%. I don’t have the exact figures for Ed Sheeran, but I believe physical sales of his album in the first week accounted for approximately 60%

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