Why unsubscribers are great for your business

You know that sinking feeling you get when you realise someone has unsubscribed from your mailing list, or unfollowed you on social media? I’m here to tell you that things might not actually be as bad as they seem. In fact, I want to share that unsubscribers are actually great for your business! 1. Stop trying to prevent unsubscribes! But before we get to that, firstly stop trying to prevent people from unsubscribing. Business is all about finding your ideal client. There are definitely more than enough in the world to go around every business, so what you need to focus on is narrowing down and finding the people who love you and your offering most. You shouldn’t have to try too hard in orde

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