Doing Business in Turkey!

In 2016 I was honoured to work with Turkish fashion house Barrus. Leading a team to launch them at London Fashion Week I spent six months going back and forth working in Istanbul to help develop the brands market penetration strategy and launch campaign. During my time I learnt a lot about the culture and the art of doing business in Turkey. Below I share my tips and experiences as a way of giving you an insight into the do's and don'ts of international business, this time with a focus on Turkey. Knowing The Hidden Gems Turkey is full of many beautiful places and hidden gems. However if you work in fashion you need to be in Nisantasi, known for its forever-chic neighbourhood, luxury fashion

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