Doing Business in Turkey!
In 2016 I was honoured to work with Turkish fashion house Barrus. Leading a team to launch them at London Fashion Week I spent six months going back and forth working in Istanbul to help develop the brands market penetration strategy and launch campaign. During my time I learnt a lot about the culture and the art of doing business in Turkey. Below I share my tips and experiences as a way of giving you an insight into the do's and don'ts of international business, this time wi