I met a man who had hit the 1 million followers mark, the problem was he had not learnt how to monetise it. He had a million people watching his every move and couldn’t afford a cab ride! To me that makes absolutely no sense. The key is; do not build a brand, to build your ego, build a brand, to build your business. So how do you do it: 1. Be clear on the business model before you start. I.e how will IG make you money! 2. Create content for your target audience. I.e content that attracts the audience that will actually buy from you. 3. Measure the conversions and focus on Likes that turn into Liquid Cash. Not Likes just for Likes sake. 4. Never buy Likes. You need real people, to pay real money for your business!!! 5. Focus on building a sales pipeline from your followers. Aim to get them off IG into your own database. You need to capture them to create effectives leads. It’s better to have 10,000 people who are actual customers rather than 1 million people who just watch you. Good luck with building your brand.