L'Oreal Professionnel Colour

 

Brief: To introduce the L'Oreal Professionnel 'Colour Bar' Initiative To UK Wide Salons 

 

Deliverables: Kubi Springer worked with L'Oreal Professionnel to develop brand partnership for L'Oreal Professionnel's 'Colour Bar' Campaign. Designed to introduce the L'Oreal Professionnel colour range into hair salons across the UK, the campaign comprised of training and advice provided by some of the best in the business, along with construction of the 'colour bar' in each salon. Creating a cocktail-bar style work-station within the salons the 'colour bar' enabled the salons customers' to gain a unique experience with the L'Oreal brand.

 

Results: Partnerships secured with over 25 salons across the UK including Josh Salon, Hype Coiffure and Junior Green.

 

Capabilities Use: Brand Partnerships & Creative Content Development

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