Brief: To work with The Gallagher Group senior management teams to identify brand opportunities.
Deliverables: SheBuildsBrands worked across a 6 month brand audit project to identify key challenges and changes within the market. To discover where there maybe internal brand realignment requirements and external brand inconsistencies.
Results: Re-established brand values, brand mission and brand vision. Internal brand training across key senior team members and development of the companies brand guidelines, social media guidelines and values video.
Capabilities Used: Brand Audit & Strategy, Brand Training for Staff
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