I was watching one of Kubi's amazing instagram-lives where she spoke about pain points. I'm about to release my first book *nervous* entitled I Wish I Didn't Quit: Music Lessons. My brand (I Wish I Didn't Quit) is focused on the pain point of regret. How many of us started playing an instrument when we were younger, quit and now wish we didn't?! How many of us started going to the gym, quit and wish we didn't?! How about a business??!
What your business' pain point? I'm curious to hear!