Personal Brand - Masterclass
Unlocking Your Brand Potential & Social Capital
The Power of Personal Branding
92% of people trust recommendations from individuals (even if they don’t know them) over brands. (Entrepreneur.com)
Only 33% of buyers trust messages from a company while almost 90% of customers trust recommendations from someone they know. (Source: Neilson)
There is 561% more reach when employees share brand messages. (Source: CEO Hangout)
Companies with engaged employees outperform their unengaged peers by 202%. (Source: LinkedIn)
82% of people are more likely to trust a company when their senior executives are active on social media.
Leads generated by employees through social media activities are 7x more likely to convert than other leads.
Content shared by employees receive 8x more engagement than content shared by brand channels.
(Source: Social Media Today)
Brand messages are re-shared 24x more frequently when distributed by employees versus their company.
90% of recruiters said they conducted online research of potential candidates. (Source: LinkedIn)
70% of professionals believe they have defined their personal brand and 50% believe they are living it.
But when you “peel-back-the-onion,” you realise that their focus was centred on self-promotion rather than a commitment to advance themselves by serving others.