Personal Brand - Masterclass
Unlocking Your Brand Potential & Social Capital
The Power of Personal Branding
92% of people trust recommendations from individuals (even if they don’t know them) over brands. (Entrepreneur.com)
Only 33% of buyers trust messages from a company while almost 90% of customers trust recommendations from someone they know. (Source: Neilson)
There is 561% more reach when employees share brand messages. (Source: CEO Hangout)
Companies with engaged employees outperform their unengaged peers by 202%. (Source: LinkedIn)
82% of people are more likely to trust a company when their senior executives are active on social media.
(Source: Forbes)
Leads generated by employees through social media activities are 7x more likely to convert than other leads.
(Source: IBM).
Content shared by employees receive 8x more engagement than content shared by brand channels.
(Source: Social Media Today)
Brand messages are re-shared 24x more frequently when distributed by employees versus their company.
(Source: MSLGroup)
90% of recruiters said they conducted online research of potential candidates. (Source: LinkedIn)
70% of professionals believe they have defined their personal brand and 50% believe they are living it.
But when you “peel-back-the-onion,” you realise that their focus was centred on self-promotion rather than a commitment to advance themselves by serving others.