Personal Brand - Masterclass 

Unlocking Your Brand Potential & Social Capital 

The Power of Personal Branding 

92% of people trust recommendations from individuals (even if they don’t know them) over brands. (Entrepreneur.com)

Only 33% of buyers trust messages from a company while almost 90% of customers trust recommendations from someone they know. (Source: Neilson)

There is 561% more reach when employees share brand messages. (Source: CEO Hangout)

Companies with engaged employees outperform their unengaged peers by 202%. (Source: LinkedIn)

 

 82% of people are more likely to trust a company when their senior executives are active on social media.

(Source: Forbes)

Leads generated by employees through social media activities are 7x more likely to convert than other leads.

(Source: IBM).

Content shared by employees receive 8x more engagement than content shared by brand channels.

(Source: Social Media Today)

Brand messages are re-shared 24x more frequently when distributed by employees versus their company.

(Source: MSLGroup)

90% of recruiters said they conducted online research of potential candidates. (Source: LinkedIn)

70% of professionals believe they have defined their personal brand and 50% believe they are living it. 

But when you “peel-back-the-onion,” you realise that their focus was centred on self-promotion rather than a commitment to advance themselves by serving others.

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