BRAND AUDITS
24 Years of Brand Marketing
Brand Audits
The right audits, start by asking the right questions.
We believe that customer and client research begins with offering relevance, giving your desired audiences products and services that meet their needs and expectations. It requires a commitment to engage the customer on the basis of what is best for the customer, not what is best for the brand.
Our Brand Audits start by ensuring we ask the right questions to support the research,
data mining and data-driven insights. Our audits recognise that great brands start from the inside out with staff and customers at the core of everything. The audits are designed to provide a health check for the brand, reviewing how to enhance a brand that drives the commercial sustainability and success of the company or individual.
Case Study
Mimpikita - London Launch
Brief: To launch Malaysian fashion house, Mimpikita, into the UK market
Deliverables: Working alongside The Eurasia Consortium, SheBuildsBrands delivered the brand penetration strategy and campaign launch for Mimpikita. The first phase was to produce a 60 page Brand Audit Report that included competitor and market analysis, consumer focus group outcomes, brand marketing and product development recommendations. The second phase was spent in Malaysia producing the Editorial Campaign Shots (see below) and Look Book alongside UK creative director Rebekah Roy. Lastly, the third phase was the campaign roll out with complete project management of Mimpikita's London Fashion Week debut.
Results: Attracting over 300 attendees to the runway showcase and securing stockists to sell the collection in the UK.
Featured in British Vogue, The Guardian Newspaper and on BBC Radio.
Capabilities Used: Strategic Brand Development, Creative Content Development, Events Management & Events Marketing
Want us to work with your brand?
Email: Nicola Rotchett on
Corporate
Campaign Highlights