Barrus - London Launch
Brief: To launch Turkish fashion brand Barrus into the UK market.
Deliverables: To audit the product marketing, brand DNA and supply chain processes. To align Barrus with British luxury and iconic status. To secure buy-in from UK celebrities and influencers. To position Barrus as a progressive luxury fashion brand in Turkey, whilst simultaneously securing retailers in the UK.
Tactics: Secured the Coco-Cola London Eye partnership for their look book editorial shoot. Produced the Barrus London Fashion Week debut runway show. Secured Rolls Royce Motor Cars brand partnership.
Results: Attracted over 500 celebrity, press and influencers to the runway show including Kimberley Garner, Amy Child and Natalie Pinkham. Featured in British Vogue, The Express, Fashion Times and The Daily Mail. Collection pieces stocked by Selfridges Turkey and three independent boutiques in the UK.
Capabilities Used: Strategic Brand Development, Creative Content Development, Brand Partnerships, Events Management & Events Marketing
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