ABOUT

SheBuildsBrands is a global membership club and learning platform designed to empower you to build and elevate your personal brand.

Whether you're an executive, a creative entrepreneur, or an experienced business leader, SheBuildsBrands offers a dynamic space to unlock your full potential, build invaluable connections, and amplify your personal brand to new heights.

Our Story

Since 2012, Brand Marketing Expert, Kubi Springer has been the guiding force behind SheBuildsBrands—a vibrant and empowering community dedicated to uplifting women across the globe through transformative brand training, both online and offline. Under Kubi’s leadership, this community has flourished, growing to an impressive 89,400 members and followers across social media, mailing lists, and membership networks, leaving an indelible mark on the world of personal branding.

In 2020, when the world was forever altered by a global pandemic, Kubi’s vision expanded to meet the moment. She launched the Digital Learning Hub, a sanctuary of weekly training, mentoring, and coaching, providing unwavering support to a community facing unprecedented challenges. In 2024, her commitment to holistic empowerment deepened even further with the introduction of the Prayer Room—a sacred space where women could nurture both their faith and their brands, creating a harmonious blend of personal growth and professional success.

Now, in 2025, SheBuildsBrands reopens its doors, renewed and resolute in its mission: to guide individuals through the unique challenges of building personal brands that resonate, engage, and inspire sustainable growth. This exciting new chapter builds on the success of the Digital Learning Hub and the Prayer Room, ushering in a suite of additional offerings: the SheBuildsBrands Magazine, a captivating Web-series, and a new Hangout in Dubai.

This next evolution provides a wealth of resources, guidance, and empowerment to help women rise and thrive in an ever-evolving branding landscape.

Why Join?

Why not join!

Personal branding today isn’t just a choice—it’s essential.

92% of people trust recommendations from individuals (even if they don’t know them) over brands.

85% of recruiters say an employee’s online reputation influences their hiring decisions.

78% of sales reps who use social media outsell their peers.

57% of consumers trust influencer opinions—so becoming a Key Person of Influence (KOI) in your industry is crucial.

40% of professionals have found their current job through social media.

Content shared by employees generates 8x more engagement than content shared by brand channels.

Yet, 75% of U.S. adults who Google themselves report that the results aren’t as positive as they’d like.

Ready for More?

At SheBuildsBrands, we believe everyone deserves to be seen and heard.

The days of letting your work speak for itself are long gone—today, your personal brand must be online, showcased, and actively shared. Failing to embrace this shift will leave you behind. Similarly, the days when one job was your sole source of security are over.

Whether you're a reserved executive or a bold entrepreneur, we’re here to help you step confidently into the spotlight and showcase your unique value—without apology.

JOIN US TODAY

ONLINE LEARNING HUB

Designed to help you thrive

Our learning hub focuses on key areas of personal branding — strategic positioning, visibility building, networking capabilites, and reputation management — so you can confidently step into your role as a KOI.

By developing a compelling personal brand, you’ll unlock new opportunities, forge valuable partnerships, and create lasting impact in your industry.

Become an SBB Member

DIGITAL MAGAZINE

Created to celebrate your wins

Our Digital Magazine is a platform dedicated to elevating and celebrating your personal brand successes.

Through editorial-style photo shoots and compelling storytelling, the magazine highlights the journeys of individuals who have made significant strides in their careers, showcasing their achievements, expertise, and influence. With a focus on authenticity and inspiration, we have created a space where personal brands are not just recognized but celebrated, allowing leaders to share their stories with the world and inspire others to reach new heights in their own pursuits.

Read the SBB Magazine

CONNECT in DUBAI

Enbling you to connect in style

Our SBB CONNECT is our cool hangout spot in Dubai, offering you the opportunity to join a powerful network of like-minded individuals committed to growth and success.

Nestled in the heart of Dubai, we host exclusive events bringing together our global community in an inspiring setting. If you are a senior leader, or experienced business person, our community supports you to heighten your connections and elevate your power of influence.

Our first CONNECT is located in Dubai, with more to follow around the world, caring to our growing global community.

Connect with Us

MEET THE TEAM

Elevate Your Personal Brand with Expert Coaching

Our team of experienced coaches is here to support you on your journey to building a strong and impactful personal brand.

Located around the world, our coaches offer online group sessions as part of the THRIVE package, as well as personalized 1-2-1 coaching for those seeking bespoke guidance.

Whether you're looking to monetize your personal brand, navigate the corporate world as an executive, or define your personal brand's mission, vision, and values, our dynamic coaches are equipped with the knowledge and experience to help you succeed. All of our coaches adhere to the European Coaching Standards, ensuring the highest level of professionalism and effectiveness.

Book Your 1-2-1 Coaching Session

Kubi Springer - Founder & CEO

Kubi Springer is an award-winning Brand Marketing Expert with over 25 years of experience working with both personal and business brands.

With a distinguished career in personal branding, Kubi has collaborated with some of the world’s most iconic figures, including Beyoncé, Justin Timberlake, Diddy, and football legend Rio Ferdinand.

Her expertise extends beyond personal brands, having worked with major corporations like Nike, L'Oréal, and FENDI, and speaking at prestigious events like Facebook Women's Day Conference, British Vogue Employee Luncheon, and the Harper's Bazaar Women's Summit.

Kubi’s first book, I AM MY BRAND (Bloomsbury Publishing), was shortlisted for 'Best Marketing Book' in 2020 and has sold over 210,000 copies worldwide.

With a robust social media following of over 100,000 across Instagram and LinkedIn, she knows what it takes to build a powerful executive presence. Kubi has been featured in top media outlets such as the BBC, Forbes, and Business Insider, sharing her insights as a thought leader.

Driven by a passion for empowering others, Kubi founded SheBuildsBrands to provide women and men alike with the tools, support, and network they need to step into their spotlight... unapologetically.

Lara Tabet - Dubai Partner

Lara Tabet is a TV Presenter luxury brand ambassador, philanthropist, founder of Arab Fashion-Preneur and LuxuryWithLara.

Through her platform, Lara supports the next generation of fashion designers and entrepreneurs, helping to shape the industry’s future.

Being a presenter, exceptional communicator with an magnetic presence led her to host prestigious events like:

- ATP Tennis World Championship
- Dubai World Cup
International Film Festival Dubai
- Abu Dhabi Grand Prix

Her experience as a TV presenter and producer has enhanced her ability to captivate audiences, making her an in-demand presenter for high-profile events

In 2024 she joined forces with Kubi Springer to build out the Sisterhood TV Show and to be the SheBuildsBrands Dubai Partner organising all of our 'CONNECT' events and hang outs.

Join Lara

Heidi Harrison - Managing Partner & Lead Coach

As the Managing Partner and Lead Coach of SheBuildsBrands, Heidi spearheads all platform operations and provides strategic oversight to our team of coaches. With over 20 years of expertise in sales, she also offers her own tailored Commercial Coaching sessions, dedicated to helping you monetize your offerings and unlock your full personal brand potential.

Her bespoke 1-2-1 sessions are designed to enhance how you think commercially about all aspects of what you do and how making tweaks whether they be small or large can enhance your revenue.

Subjects that Heidi covers include:

- commercial strategy and pricing models
- building strong presentations to present to your ideas
- how to become results orientated
- monetisation and what this means for you
- understanding how you bring your ideas from mere concepts to making strong market offerings
- picking the right sales methodologies and
- building frameworks to sustain revenue and growth

You can also bring other commercial topics to the session for Heidi to help you with

Paul Williams - Personal Branding Coach

Paul Williams is a dynamic business development strategist with an exceptional track record of transforming connections into powerful business opportunities.

With over 15 years of experience across diverse sectors including media, technology, and government, Paul has consistently demonstrated an extraordinary ability to build strategic partnerships and navigate complex business landscapes.

A three-time Sales Person of the Year and a natural networker, Paul has built his career on the art of meaningful relationship development. Whether working with royal offices, global brands, or emerging startups, he brings an innate talent for identifying and cultivating high-potential business associations.

His approach goes beyond traditional sales – he creates collaborative ecosystems where mutual growth is the primary objective.

Having generated over $1.5 million in revenue in his first year at ITP and scaling his own creative agency by 35% within 18 months, Paul embodies the philosophy that true business success is about building genuine, strategic relationships. His experience advising high-profile clients like HH Sheikha Jawaher Bin Khalifa Al Khalifa and leading successful ventures across the GCC region demonstrates his unique ability to connect, inspire, and drive business transformation.

Paul doesn't just network – he builds bridges between opportunities, people, and potential, making him an inspiring mentor for professionals looking to elevate their strategic relationship-building skills.

BOOK AN SBB COACHING

Lesley Eagar, Executive Leadership Coaching, SheBuildsBrands

Lesley Eager - Executive Leadership Coach

Lesley Eagar is a qualified Senior and Executive Coach with extensive experience working with global brands such as New Balance, John Lewis Partnership and Executive private clients.

Her mission is clear: to empower professionals to chart a strategic path, unlock fresh perspectives, and achieve transformative growth. Her passion lies in helping others thrive and realise their full potential.

Lesley's coaching combines proven techniques such as goal setting, active listening, and powerful questioning with positive psychology, emotions coaching, behavioural change principles, and a focus on well-being. This holistic approach equips her clients with tools, strategies, and deeper self-awareness, helping them overcome barriers and achieve their goals with clarity and confidence while becoming more centred and fulfilled.

She brings warmth, empathy, and authenticity to every session, creating a safe and supportive space where clients feel genuinely heard and valued. While growth is Lesley's priority, she believes transformation doesn’t have to feel heavy—she make sessions enjoyable, energising, and engaging by incorporating playfulness and fun.

This balance of structure and lightness fosters open dialogue, honest reflection without judgment, and the ability to explore fresh perspectives.

Together, you will embrace change and move toward with meaningful growth.

Lesley's vision is to empower executives worldwide to lead with impact and fulfilment, confident in the legacy they will leave behind.

BOOK LESLEY FOR YOUR 1-2-1 COACHING SESSION

Brandon Green - Financial Coach

Based in Washington DC, Brandon Green helps entrepreneurs know and manage their financial numbers, offering CFO services, financial coaching and private investment training.

As the Chef Alchemist of Alchemy of Money, Brandon is a dynamic trainer who has been supporting the SheBuildsBrands community since his first group workshop in 2019.

BOOK AN SBB COACH